← WORK
Brand identity for a travel company and podcast
Verraton Viro is a youthful, playful and authentic travel company and podcast that wants to inspire travellers to experience Estonia like a local. I designed a visual identity and brand look for the company that conveys its fresh energy and bold personality.
  • Brand workshop
  • VISUAL IDENTITY
  • BRAND IDENTITY
  • SOCIAL MEDIA GRAPHICS

  • BRAND GUIDELINES

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"A big thank you for the great brand identity! We are positively surprised and over the moon with excitement! Absolutely amazing. It looks exactly like us and is more than we expected. The best of the best! It’s beautiful, clear, and playful - everything we discussed in visual form, down to the color tones being absolutely spot on. The storytelling, the movement, and even the tram doors are all there. Excellent work! 10 points and bonus points!

- VEERA MARJAMAA & KRISTIINA SHAW
VERRATON VIRO

A brand identity that sparks curiosity and a sense of adventure presents Estonia in a fresh and inspiring light

Behind Verraton Viro is a cheerful duo from Tallinn whose goal is to inspire travellers to see Estonia in a new light and to reveal the hidden gems of Tallinn. We started with a brand workshop, after which I created the visual identity and graphic guidelines.

In the brand workshop, we defined:

  • Company purpose
  • Mission
  • Tagline
  • Target audience
  • Competitive advantage
  • Market niche
  • Core values
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Colors & Typography
The color palette and typography emphasize the brand’s playfulness, boldness, and youthfulness

The color palette is inspired by the subtle color accents of traditional Estonian folk costumes. The primary colors, deep blue and white, give space for accent colors to stand out, creating a fresh and vibrant feel.

The typography conveys the brand’s adventurous, authentic, and bold character.

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SOCIAL MEDIA GRAPHICS
Social media identity and Canva template design
I designed editable social media post templates and highlight covers in Canva that the client can customize themselves. In addition, the bio text was crafted to be engaging and clear, including a call to action encouraging users to listen to the podcast.
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THE RESULT

An authentic brand identity filled with enthusiasm and joy that invites people to embark on an adventure. We crafted the company’s mission and slogan, defined its target audience, competitive advantage, market niche, and core values. The brand guidelines provided clear direction for implementing the visual identity across different platforms.
OTHER WORK
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Do you want a captivating website and a brand that stands out from the crowd?
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