The website stands out from competitors and highlights the company’s personality, story, and values. The goal is to put Posio on the global map and communicate the positive spirit of ILOventures and its local partners.
Activities and accommodations can be easily added to inquiry requests through the online store. In addition, the website includes a contact form for quote requests, giving visitors multiple ways to request a tailored holiday experience.
I also helped with content ideation and creation, as well as translated the texts from Finnish into English.
The website and online store are SEO-optimized, making strategic use of activity and accommodation names, as well as category pages.
The logo, featuring the fells and the Midnight Sun, conveys the company’s personality and captures attention through its vibrant colors, helping it stand out from competitors.
The visual style is playful, elegant, and modern. Graphics, imagery, and typography all support the company’s message: "Not your ordinary travel agency."
At the client’s request, a digital business card (vCard) was also added to the business card, allowing contact details to be easily saved to a phone via a QR code.
Social media is one of the most important marketing tools for a new business. I designed post templates, highlight covers, and an SEO-optimized, conversion-focused bio.
The Canva-templates are easy for the client to edit independently, ensuring a consistent visual identity across channels while increasing brand recognition.
