Image

New website brought more work to a lumberjack than he could handle himself

Metsuri Laukkanen’s website could not be found on Google, and the old site’s usability and presentation of services needed improvement. In addition, the company did not have high-quality photos of its services.

The website redesign included a new website, a visual identity, photography, and top rankings on Google through search engine optimization.


  • WEB DESIGN
  • VISUAL IDENTITY
  • SEO
  • PHOTOGRAPHY
View website →
Image

"The new website is getting praised a LOT! We’re getting inquiries now, A LOT! Many colleagues are having their quietest spring in years, while I have more work than I can handle myself."
- ANTTI LAUKKANEN
Metsuri Laukkanen wanted a new website that reflects their professional expertise and can be found on Google

Metsuri Laukkanen offers forestry services in Hämeenlinna and throughout the Kanta-Häme region. However, the old website did not reflect the family business’s values or showcase its expanded range of services.

With a website redesign and search engine optimization, the company rose to the top positions on Google in just a couple of weeks. Inquiries and sales increased so much that there was more work than he could handle himself!

Image
CUSTOM WORDPRESS WEBSITE
The website highlights the family business’s values and updated services
The website’s new design is professional, clear, and well-structured, making it easy for visitors to find the information they need. Customer reviews showcase their first-class service, and the company presentation emphasizes the values of the family business.
Image
SEARCH ENGINE OPTIMIZATION
Search engine optimization has led to a significant increase in inquiries

The website rose from complete obscurity to the top positions in their town Hämeenlinna and local search results on Google without paid advertising just a few weeks after its launch for keywords such as:

  • Lumberjack Hämeenlinna: 1.
  • Forestry services Hämeenlinna: 1.
  • Lot clearing Hämeenlinna: 1.
  • Stump grinding Hämeenlinna: 2.
  • Forest Management Hämeenlinna: 3.
  • Land clearing Hämeenlinna: 1. 
  • Band sawing Hämeenlinna: 1.
  • Storm Damage Cleanup Hämeenlinna: 2.
  • Tree Felling Hämeenlinna: 8.

Keywords translated from Finnish to English for better understanding of their value. These rankings have remained at the top of Google without ongoing SEO efforts.

Image
PHOTOGRAPHY
High-quality photography created a personal and professional look for the website
I was delighted to be in Finland during this project and able to offer my photography services. I photographed a comprehensive image library for Metsuri Laukkanen, including portraits, service photos, and illustrative images. Not even a thunderstorm could stop this lumberjack from climbing to the top of a tree and cutting it into pieces!
Image
VISUAL IDENTITY & BUSINESS CARD
New visual identity and business card
The new color palette, typography, and illustrations highlight the values of an approachable and environmentally conscious company. The color palette is earthy and emphasizes nature-based values, while the typography is modern and clear. Metsuri Laukkanen already had a strong logo, which the new visual identity was built around.
Image
THE RESULT
The new website for Metsuri Laukkanen showcases the company’s expertise, values, and services. The user experience improved thanks to a clear structure and a site optimized for speed. With search engine optimization, the website ranks on the first page of Google for local results, and inquiries and jobs have increased significantly.
LANDING PAGE BEFORE
Image
LANDING PAGE NOW
Image
Image
"In just a few weeks our company appeared at the top of Google search results. We have gained many new customers and inquiries following the launch of the new website."

"Minna created a new website for our company. Everything went smoothly and effortlessly, even though our own understanding of these matters is very limited. She was able to explain things in a way that made it clear what was happening and what we were paying for. One client even mentioned that they’ve visited our website several times this year because it’s so enjoyable to explore.

It was an extremely pleasant experience, and we hope to continue working with Minna for many years. Highly recommended!!"


- ANTTI LAUKKANEN
OTHER WORK



Image
Haluatko sinäkin verkkosivut ja brändi-ilmeen, jotka erottuvat massasta?

Lähetä viesti ja jutellaan lisää!