The transportation company's website and online store did not effectively reflect the values and professionalism of the family business. Furthermore, the site's user-friendliness needed improvement. The rebranding included designing a new website and online store, a visual identity, and search engine optimization that provided top rankings on Google.
Urakointi J-P Heikkilä offers transportation services, machine contracting, property maintenance, and the sale of gravel and aggregates. The online store's sales had not met expectations, and the objective was to boost sales, particularly to private customers, through a website redesign and a fresh visual identity. Additionally, the site's user-experience needed improvement, and the old website failed to effectively convey the family business's core values: outstanding customer service and professionalism.
After a complete website redesign and search engine optimization, the company quickly rose to the top positions on Google, resulting in a significant increase in both inquiries and online store sales.
The website's visual design combines professionalism with playfulness, reflecting the family business’s values and personal approach to customer service. The clear and informative structure ensures that visitors can easily find what they need.
The rolling tree pattern used in the illustrations symbolizes the company’s straightforward approach, embodying their "let's get the wheels rolling" mindset. The images, typography, and colors all support this atmosphere, creating a balanced and welcoming experience.
Thanks to SEO, the services and online store products rose to the top positions on Google just few weeks after the website's launch, including the following keywords:
- Contracting Hämeenlinna: 1st
- Soil Hämeenlinna: 1st
- Winter maintenance Hämeenlinna: 2nd
- Property maintenance Kanta-Häme: 3rd
- Excavation Hämeenlinna: 4th
- Car transportation Hämeenlinna: 2nd
These rankings have remained at the top of Google without ongoing SEO efforts for over 80 optimal search terms.
(The search terms are translated from Finnish, Hämeenlinna is a city they operate in.)
Product photography with Finnish determination
by Mari Poutinen / J-P Heikkilä
The quantity calculator designed for the client's old website was completely redesigned and integrated into WooCommerce. The old calculator was not mobile-friendly, but the new one works seamlessly on every device.
The quantity calculator calculates the required amount of gravel and soil based on area and thickness. Additionally, the customer can select a delivery date from the calendar or choose additional services and note any delivery preferences.
With the freight calculator in the shopping cart and checkout, the customer can see the delivery cost by entering the delivery address. The freight calculator automatically calculates the nearest departure point to the customer.
J-P Heikkilä’s website received a fresh and modern look that reflects the brand’s values and better serves customers. The new website highlights the company’s story, its roots, and the passion behind their work, creating a stronger connection with customers.
The user experience has significantly improved thanks to the clear structure and visually appealing design. With the help of search engine optimization, the website’s visibility has increased, and online store's sales have grown.
