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Website, logo, and branding for a new wellness company
Veren Voimaa is a new wellness company that needed a website and a brand that radiates positive energy and genuine care. I also supported the client in refining the services and creating a name for the business. Additionally, I assisted with content creation, taught search engine optimization for blog posts, and helped set up a Google Business profile.

  • Website
  • Branding
  • Logo
  • PHOTOGRAPHY
  • SEO
  • Business card
View website →
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"Minna's enthusiasm and spark were tangible. It’s admirable how important the final result and customer satisfaction are to her - you can clearly see it in the quality of her work."

- Ritu NIINIMÄKI

Empowerment. Presence. Humanity.
A new wellness company combines natural traditional treatments with more modern therapies, from sound bowl healing to Bemer therapy. Preserving ancient healing methods and Finnish folk traditions were the company’s core values, around which we began shaping new streams. This is how the striking, honest, and heartfelt Veren Voimaa (Power of Blood) was born.
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LOGO DESIGN & BUSINESS CARD
A natural and grounded logo symbolizes the source of strength that flows from within us

Veren Voimaa also offers drum healing sessions, and the logo is inspired by a traditional shamanic drum. The circle symbolizes continuity and timeless wisdom, while the compass-like accents serve as a guide on the journey toward better well-being and inner self.

The graphic draws inspiration from Finnish folklore patterns, seamlessly blending with modern typography to represent the harmony between ancient and contemporary healing methods. The earthy, modern font captures elements of nature, such as flowing water, the horizon, and stars.

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CUSTOM WORDPRESS WEBSITE & SEO OPTIMIZED BLOG
The website is the first step on the path to finding your own power and relaxation

The website reflects the core of Veren Voimaa: natural remedies and unhurries encounters. The homepage's northern lights video invites visitors to dive deeper and explore the services.

The site tells the company’s story in a raw and honest way, sharing how Veren Voimaa was born from the entrepreneur's personal challenges and the desire to improve both own and others' well-being.

Booking an appointment is made easy by placing booking buttons and calls to action in the right spots. The integrated external booking system simplifies the process, allowing the client to manage the appointments effortlessly.

The project also included planning blog topics and search engine optimizing the texts. Client can easily continue maintaining the SEO optimized blog independently with the help of video tutorials I created.

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PHOTOGRAPHY
Portrait photography helped us finalize the website’s warm and approachable atmosphere
I photographed portraits of Ritu, the founder of Veren Voimaa. Authentic, calm portraits support her personal brand and build trust, lower the threshold for reaching out, and create a sense that clients are in safe hands.
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COLORS & TYPOGRAPHY
The color palette and typography convey harmony and sensitivity

The primary color is a deep green, symbolizing stability and growth. Accent colors include fresh turquoise and warm peach. Together these colors convey naturalness, balance, and vitality.

The color palette ensure optimal readability and deliver a smooth user experience that fully complies with current accessibility standards.

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SOCIAL MEDIA GRAPHICS
Easily customizable social media post templates
Consistent use of brand colors and typography enhances the company’s recognition and professionalism. I designed customizable social media post templates in Canva that align with the brand’s visual identity, allowing the client to easily edit them independently.
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THE RESULT
A website and brand that resonates and invites to meaningful encounters. The brand identity is cohesive across all platforms, fostering a professional image and enhancing trust. The SEO-optimized blog not only boosts Google visibility but reinforces the company’s expertise and improves engagement.
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"Minna worked her magic on my website and logo. And wow! The result far exceeded my expectations!

When you find the right designer the process of making and creating takes off immediately. From the very start, our collaboration was smooth, and everything was discussed openly. I knew what was expected of me to keep the project moving forward, and having a timeline made everything easier.

I was worried about whether the result would live up to my expectations, but Minna quickly understood my vision. The website turned out exactly as I imagined!

The website is unique, something that has also been noticed by my clients. Many feel they haven’t come across anything quite like it. Even marketing-savvy professionals who have created websites themselves have remarked on the personality and distinctiveness of the site.

I can wholeheartedly recommend Minna if you want a website and brand tools that stand out from the crowd."


- RITU NIINIMÄKI

OTHER WORK



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Do you want a captivating website and a brand that stands out from the crowd?

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