Veren Voimaa also offers drum healing sessions, and the logo is inspired by a traditional shamanic drum. The client’s vision is to support others in their growth, help them discover their own strength, and guide them toward a path of well-being. The circle symbolizes continuity and timeless wisdom, while the compass-like accents serve as a guide on the journey toward better well-being and inner self.
The graphic draws inspiration from Finnish folklore patterns, seamlessly blending with modern typography to represent the harmony between ancient and contemporary healing methods. The earthy, modern font captures elements of nature, such as flowing water, the horizon, and stars.
The logo has a colored version as well as vertical and horizontal formats. I also designed a business card.
The website reflects the core of Veren Voimaa: natural remedies and unhurries encounters. The homepage's northern lights video invites visitors to dive deeper and explore the services that help embark on a journey toward a more pain-free and relaxed state.
The site tells the company’s story in a refreshingly raw and honest way, sharing how Veren Voimaa was born from the entrepreneur's personal challenges and the desire to improve both own and others' well-being.
Booking an appointment is made easy by placing booking buttons and calls to action in the right spots. The integrated external booking system simplifies the process, allowing the client to manage the appointments effortlessly.
The project also included planning blog topics and search engine optimizing the client-provided texts. The client can easily continue maintaining the blog independently with the help of video tutorials I created.
The primary color is a deep green, symbolizing stability and growth. Accent colors include fresh turquoise and warm peach. Together these colors convey naturalness, balance, and vitality.
The typefaces combine lightness and strength. The headline font’s elegant fluidity represents harmony and sensitivity, while the body text font conveys straightforwardness and clarity.
The color palette, contrast, and typography have been meticulously designed to ensure optimal readability and delivering a smooth user experience that fully complies with current accessibility standards.
