Malin Coaching offers online coaching and digital products that help develop and grow businesses as well as personal well-being. The company wanted to reach customers who value personalized support and wish to grow.
The website needed to reflect the brand's values and convey a positive and energetic atmosphere to the customer from the very first moment. The user interface needed to be seamless and operate flawlessly across all devices.
The purchase process for online coaching was made user-friendly by integrating a appointment booking system into WooCommerce, customized to match the brand’s look and feel. The booking system automatically generates Zoom or Google Meet meeting links.
The booking system is synchronized with the client’s Google Calendar, making appointment management effortless, as all necessary details, including the video meeting link, are automatically added to the calendar.
The off-white primary color creates a warm and neutral atmosphere. Deep blue conveys trust and warm beige tones evoke earthiness and balance.
The typography is modern and refined. The elegant headline font communicates warmth, while the body text font ensures clarity.
The "face-lift" of the old logo was done in line with fundamental design principles.
1. I reduced the size of the black circle to ensure it doesn’t overpower the overall design, making the logo lighter and more balanced.
2. The golden color palette conveys sense of luxury, while the handwritten "coaching" text adds an approachable feel.
The result is a user-friendly online store that stands out from competitors, making the sales and management of online coaching and digital products effortless. The brand communicates with a heartfelt approach: it's not just an online store, but a genuine desire to help.
The customized booking system and mobile-friendly digital products enhance brand awareness and improve the customer experience. The search engine optimized website and blog further strengthen brand recognition, while the warm, stylish visual design, tailored to the brand’s identity, effectively communicates its core values.
